It is funny how many times in the last few weeks I have come across books that are all about story. I have I presently have two books on my desk about telling stories (see here and here), just finished an audio book about leadership via story, come across a few national organizations focused on telling stories (see here and here), and even recognized the growing TED talk channel devoted to storytelling, not to mention the oft-mentioned importance of the organizational narrative (see #5). So besides just the confluence of singular subjects that seem to find me, what is it about storytelling that seems to be making such a push recently?
Organizations that tell their story (both good and bad) and can connect past to present seem to be leaders (seriously, Apple’s story is one of the most compelling things about their entire brand). People that know how to communicate their story are often those that are in high-demand. Presentations that share a memorable story are much more likely to be remembered than those that simply present raw data. Why?
I believe that in our tech-heavy world in which the average attention span is somewhere between 15 seconds and “squirrel”, we are finding relief and release in returning to the use of story to connect. Story puts us in touch with something that is greater than ourselves. Regardless of how we view religion and spirituality, at our core we all crave something that is bigger than our limited existence. We want to feel connection, existence, struggle, success, fear, failure, and joy. We crave the opportunity to empathize, embody, and empower.
Story gives us a platform to do just that.
What stories are at the center of your world? How are you sharing them?